The New Fashion Game Changer at the workplace

by 1 on January 29, 2014

Workplace dressing for women has been a much neglected area in the Indian fashion industry. Designers have crafted beautiful and timeless classic traditional and western wear pieces for women from times immemorial. However, there have never been any concerted efforts towards empowering working women with regard to their fashion choices at the workplace. This has killed off traditional forms of dressing including ethnic wear. Most women prefer to operate in their workplace clothes these days and this negates the need to purchase traditional garments. Western franchises and other clothing lines have done immensely well in India as a result.

Indian women have taken to western formal wear like ducks to water. This has steadily eroded market demand for Indian ethnic wear. Outdated styles and fashions were out rightly rejected by Indian women and this negated the need for ethnic wear as a daily staple of sorts. More and more women now hold good jobs in India. Alongside, the number of women leaders has gone up in recent times. Sadly, there were no power dressing options for corporate and business women as far as traditional staples were concerned. However, Online Fashion Shopping is helping in redefining the fashion choices of Indian working women.

With some much needed help from Online Shopping portals, traditional wear is slowly making a comeback into the present fashion scenario. Modern, stylish and contemporary ethnic wear is the new game changer at workplaces all around India these days. There is no denying the timeless appeal and glamour associated with traditional ethnic wear. Online Shopping portals and designers are taking contemporary trends into account while retaining those traditional attributes for a beautiful and heady fashion segment altogether. The ethnic wear segment is seeing increased sales as a natural result.

Our Fashion Shopping portal plays a pivotal part in reviving the role of ethnic wear as a power dressing option for working women.  How we pulled this off? Fashion Equation prides itself on its innovative products and categories that flit across conventional segments. Fashion Equation provides a diverse collection comprising of Formal, Semi-Formal and Casual Ethnic Wear including Dupatta’s, Kurti’s, Patiala’s, Bottoms, Leggings, Anarkali’s, Chudi’s and other three piece sets. All these garments are topped off with Fabulous Jewelleries available in our portal.

Firstly, our portal has made Formal and Corporate Ethnic wear a new category to reckon with and its Printed Patiala Bottoms, Dupatta’s and Colourful yet somber corporate kurtis and special two piece outfits for working women have been doing quite well. Secondly, our portal has also kept prices low for these innovatively designed outfits. Creativity comes at a very low premium on our portal. It helps in reviving the relevance of ethnic wear as a daily staple both at home and work.

Log on to find the best deals on contemporary ethnic wear which is a perfect symbiosis of modern design principles and traditional beauty and finery at its best. You are sure to be astounded by the low prices on offer!


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