New Age Fusion Wear Storms Indian Markets

by 3 on February 01, 2014

Indian fashion markets have been seeing a proliferation of new age fusion wear in recent times. Designers and fashion labels have been pulling out all the stops to ensure a smooth fusion of both comfort and convenience for customers. Ethnic wear, which was much neglected in the not so recent past, has suddenly found takers again. Modern day ethnic wear is the number one draw on online shopping portals. Most online shopping portals and clothes houses are stocking up contemporary ethnic wear for festive seasons and other special occasions.

What has contributed to this change of mood? Fashion commentators stress on the sudden revival of ethnic wear in Indian markets as a combination of several factors. They point to the widespread popularity of ethnic wear in the West and the evolution of western styles in conjunction with traditional notions of finery and elegance. Alongside, contemporary designers are giving newer spins to hitherto traditional ethnic wear outfits which blend both functionality and comfort with the regality and beauty associated with traditional Indian ethnic wear. Modern day ethnic wear is not just applicable for occasions however; it is now a garment of choice both at the workplace and at formal occasions.

Women now have several fascinating new wardrobe choices this season. Ethnic wear options are diverse and are set to get even trendier in times to come. Contemporary ethnic wear fuses the best of both worlds, i.e. both eastern and western sensibilities. While fashion purists are calling it an ethnic revival of sorts, Indian fashion labels and designers can now play around with even trendier designs, cuts and styles on usually nondescript Indian garments. Patialas, kurtis, anarkalis and salwar suits are all getting newer designs and styles, thereby making them appealing choices for contemporary fashionistas.

Fashion Equation is one label and online shopping store that has been at the forefront of this revolution, focusing mainly on ethnic wear with menswear and kidswear thrown in for good measure. We also retails a wide collection of wonderful ethnic jewellery that complements its innovative outfits. You can buy kurtis online without any hassles here. We do have wide collection of attractive kurtis in diverse textures and hues. You can take your pick from gorgeous festive kurtis in manifold colors, special Salwar and Anarkali sets and innovative Patiala’s.

Patiala’s come in rich prints and hues and promise to make you stand out in style this season. You can go for innovative Patiala Pants online at this store. Go for Patiala pants with side pockets which are a fascinating innovation on part of this online store. This design merges convenience and comfort with breathtaking style. The best part is that you can purchase contemporary ethnic wear at extreme cheap prices on this online store. Supreme quality and cutting edge designs can be yours without paying a hefty premium for the same.

Log on and join the modern ethnic revolution and savor the very best of contemporary design trends!


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